1. Mercedes F-Cell Tour

    When Mercedes wanted to promote its new fuel cell vehicle, instead of placing it squarely in front of everyone in the world, the company decided to make the car invisible.

     
  2. KONY 2012 is a film and campaign by Invisible Children that aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.

    HOW TO HELP:Visit: kony2012.com

    Donate to Invisible Children: stayclassy.org/checkout/set-donation?eid=14711

    For info on Invisible Children: invisiblechildren.com

     
  3. 12:57 7th Mar 2012

    Notes: 71

    Reblogged from david-noel

    david-noel:

    siminoff:

    This video is amazing.  I am still going to stick to my expensive Gillette Mach 5 because every time I use a crappy razor I look like Freddy Krueger shaved me.

    But kudos on the video and I would invest in these guys as if you can put a video like that together you will be successful.

    Is this the best startup launch video ever? via 

    mashable

    Slow clap. Very cool.

     
  4. Robot Quadrotors Perform James Bond Theme

     
  5. Solar Company’s Annual Report Is Visible Only in Sunlight - Pages spring to life under the sun’s rays

    seen at: http://www.adweek.com/adfreak/solar-companys-annual-report-visible-only-sunlight-138584

     
  6. WRECKING CREW ORCHESTRA from Japan

     
  7. 17:54 17th Feb 2012

    Notes: 15

    Reblogged from soundcloud

    Tags: soundcloudpromotion

    soundcloud:

    This is a beautiful artist profile by our friends at Propellerhead with SoundCloud Community member (hero, really!) Cyra Morgan.

    So happy for Cyra to receive this well-deserved recognition.

     
  8. Great portfolio video from Instrument.

    Projects: Google I/O, Umqua Bank, Nike 6.0, Nike Sports Research Lab, Nike Global Innovation, XBOX, Vodafone and more.

    Music: The Black Keys

    weareinstrument.com

     
  9. Jacob Sutton’s L.E.D. Surfer

    seen at http://www.nowness.com/day/2012/2/16/1893/jacob-sutton-s-l-e-d-surfer

    Fashion photographer and filmmaker Jacob Sutton swaps the studio for the slopes of Tignes in the Rhône-Alpes region of south-eastern France, with a luminous after hours short starring Artec pro snowboarder William Hughes. The electrifying film sees Hughes light up the snow-covered French hills in a bespoke L.E.D.-enveloped suit courtesy of designer and electronics whizz John Spatcher. “I was really drawn to the idea of a lone character made of light surfing through darkness,” says Sutton of his costume choice. “I’ve always been excited by unusual ways of lighting things, so it seemed like an exciting idea to make the subject of the film the only light source.” Sutton, who has created work for the likes of Hermès, Burberry and The New York Times, spent three nights on a skidoo with his trusty Red Epic camera at temperatures of -25C to snap Hughes carving effortlessly through the deep snow, even enlisting his own father to help maintain the temperamental suit throughout the demanding shoot. “Filming in the suit was the most surreal thing I’ve done in 20 years of snowboarding,” says Hughes of the charged salopettes. “Luckily there was plenty of vin rouge to keep me warm, and Jacob’s enthusiasm kept everyone going through the cold nights.”

     
  10. Samsung Galaxy Tab. It’s Time to Tab - Parody